NEWS | Company History | CAITU COSMETICS LIMITED
Since its establishment in 2002, CAITU COSMETICS LIMITED has continued to grow from a China-based personal care company into a global-focused personal care manufacturer, serving customers across hair care, body care, personal care and premium textured hair care markets.
With more than two decades of industry development, CAITU COSMETICS LIMITED has built a strong foundation in product development, market expansion, brand building, and international cooperation. From the China mainland market to Hong Kong, Southeast Asia, Europe, America, Africa and the Middle East, the company continues to provide reliable solutions for beauty brands, distributors, wholesalers and private label customers worldwide.
Founded in 2002: Starting from the China Mainland Market
CAITU COSMETICS LIMITED was founded in 2002, starting its business in the China mainland market. At the early stage, the company focused on the research, development and supply of personal care products, especially in the field of hair care products and daily beauty care solutions.
With a clear understanding of consumer needs and market trends, the company gradually strengthened its capabilities in formula development, product quality control, packaging selection and market service. This foundation supported the company’s long-term growth as a trusted hair care manufacturer and personal care products supplier.
2008: Building a Nationwide Distributor and Agent Network in China
In 2008, CAITU COSMETICS LIMITED established a distributor and agent system in the China market. The company expanded its sales and service network across South China, North China, East China and Central China, creating a stronger regional market structure.
During this period, the company’s product range expanded from hair care to body care and broader personal care products. This development helped CAITU COSMETICS LIMITED build a more complete product system, covering shampoo, conditioner, hair treatment, body care, skincare-related personal care and customized beauty product solutions.
2012: Expanding into the Hong Kong Market
In 2012, CAITU COSMETICS LIMITED entered the Hong Kong market, marking an important step toward international business development. Hong Kong provided the company with broader access to global beauty industry resources, international trade experience and overseas market requirements.
This expansion helped the company better understand international customers’ expectations for product quality, packaging design, regulatory compliance, export service and brand presentation. It also laid the foundation for CAITU COSMETICS LIMITED to become a more competitive China personal care factory and OEM/ODM cosmetics manufacturer.
2015: Entering Global Markets Across Southeast Asia, Europe, America and Africa
In 2015, CAITU COSMETICS LIMITED further expanded into global markets, with business development covering Southeast Asia, Europe, America, Africa and other key regions.
As global demand for professional beauty and personal care products continued to grow, the company began serving more international customers, including beauty brands, importers, distributors, e-commerce sellers and private label buyers.
Through global market expansion, CAITU COSMETICS LIMITED continued to improve its capabilities in:
- OEM/ODM personal care manufacturing
- Private label hair care development
- Custom packaging and label design
- Export-ready beauty product solutions
- Hair care, body care and personal care product supply
This stage marked the company’s transformation from a domestic market supplier into a global-oriented beauty products manufacturer.
2019: Focusing on Premium Black Hair Care and Textured Hair Care Markets
In 2019, CAITU COSMETICS LIMITED placed greater focus on the premium Black hair care and textured hair care markets.
The company recognized the growing global demand for specialized products for curly hair, coily hair, afro-textured hair and dry or damaged hair. As a result, CAITU COSMETICS LIMITED strengthened its product development direction for textured hair care solutions, including moisturizing, repairing, nourishing and styling-related products.
This strategic focus helped the company better serve customers in the United States, Europe, Africa and other markets where textured hair care products, private label hair care, and Black hair care products are in strong demand.
2020: Establishing China Brands CAITU and UBERCARE
In 2020, CAITU COSMETICS LIMITED launched its China brands: CAITU and UBERCARE.
The establishment of these brands represented an important step in the company’s brand development strategy. Through CAITU and UBERCARE, the company further improved its product identity, brand image and market positioning in the personal care industry.
These brands also reflected the company’s long-term commitment to product quality, beauty innovation, modern personal care solutions and professional hair care development.
2025: Launching the Global U.S. Brand SunpinHerb
In 2025, CAITU COSMETICS LIMITED established its global U.S. brand: SunpinHerb.
SunpinHerb was created to support the company’s global brand strategy and strengthen its presence in international markets. With a focus on modern beauty, nature-inspired care and professional personal care solutions, SunpinHerb represents CAITU COSMETICS LIMITED’s next stage of global development.
The launch of SunpinHerb also reflects the company’s ambition to build stronger connections with overseas consumers, beauty retailers, e-commerce sellers and international private label partners.
Active Participation in Global Beauty Exhibitions
Over the years, CAITU COSMETICS LIMITED has participated in multiple major beauty and trade exhibitions, including:
Canton Fair
The company has joined the Canton Fair many times, connecting with global buyers and showcasing personal care products, hair care solutions, OEM/ODM manufacturing capabilities and export services.
Shanghai Trade Expo
At Shanghai trade exhibitions, CAITU COSMETICS LIMITED presented its product development strength, packaging customization, manufacturing capacity and domestic market service system.
Hong Kong International Beauty Expo
Hong Kong beauty exhibitions helped the company connect with international beauty industry resources and understand overseas market trends.
Vietnam Beauty Expo
Through Vietnam beauty exhibitions, the company strengthened its connection with Southeast Asian distributors, beauty brands and personal care buyers.
Dubai Beauty Expo
Dubai beauty exhibitions supported the company’s expansion into the Middle East and African markets, especially in hair care, body care and personal care product solutions.
These international exhibitions have helped CAITU COSMETICS LIMITED build global visibility and strengthen its role as a reliable cosmetics manufacturer, hair care supplier, and OEM/ODM personal care partner.
Growing Together with Global Beauty Partners
From 2002 to today, CAITU COSMETICS LIMITED has continued to grow through market expansion, product innovation, brand development and international cooperation.
The company’s journey reflects a long-term commitment to quality, reliability and customer value. Whether serving local distributors, global beauty brands, private label customers or e-commerce sellers, CAITU COSMETICS LIMITED continues to provide professional solutions for the personal care and hair care industry.
As a global-focused personal care manufacturer and private label hair care supplier, CAITU COSMETICS LIMITED will continue to expand its product capabilities, improve its service system and support customers in building competitive beauty brands for international markets.
ooking for a Reliable Personal Care Manufacturer?
CAITU COSMETICS LIMITED provides OEM/ODM personal care solutions, private label hair care, custom packaging, formula development and export-ready beauty products for global markets.
Contact us to start your private label personal care project.